Dutch Masters Privacy Policy

Effective Date: January 1, 2022

Welcome to Dutch Masters’ (“DM,” “us,” “we,” or “our”) website, which is owned, operated and controlled by ITG Brands, LLC (“ITGB”). This Privacy Policy applies to your use of our websites (including www.dutchmasters.com) and to other information we collect online (together, our “Service”). If you are an employee, job applicant, or if we collected your Personal Information in the context of your employment at another business and you have questions about how we use your Personal Information, please contact us as provided below.

Please read our Privacy Policy and Terms of Use carefully before using the Service. By using the Service or otherwise providing Personal Information to us, you agree to the Service’s Terms of Use and consent to DM’s data collection, use, and disclosure practices, other activities as described in this Privacy Policy. If you do not agree, please discontinue use of the Service.

Contents

Personal Information We Collect & Why We Collect It

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.

The chart below summarizes the types of Personal Information we collect and why we collect it. DM may use your Personal Information for any purposes not inconsistent with DM’s statements under this Privacy Policy, or otherwise made by us in writing at the point of collection, and not prohibited by applicable law, including the purposes listed below.

Category of Personal Information Examples Purpose(s) for Collection
Contact Information Name, title, alias, postal address, phone number, email address, state ID card number

To allow you to participate in the features we offer on the Service

To maintain your accounts with us

To communicate with you, including about our products, updates to our terms and policies, and to obtain your feedback

To send you marketing materials and advertisements

To send you relevant coupons

To allow you to participate in promotions, sweepstakes, contests, and rewards programs

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

Other Identifiers Username and password for our Service, security question/answer combinations, IP address, mobile device identifiers, signature, social media usernames

To allow you to participate in the features we offer on the Service

To maintain your accounts with us

To recognize you when you use our Service

To show you relevant ads while you browse the internet or use social media

To send you relevant coupons

To allow you to participate in promotions, sweepstakes, contests, and rewards programs

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

Commerical Information Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, purchase channel (online or retail), communication channel preferences, coupon and loyalty program usage, information from surveys, promotions and product reviews

To allow you to participate in the features we offer on the Service

To provide you with appropriate products and recommendations

To help you find relevant products more quickly

To tailor our communications to you

To provide customer service and support

To send you relevant coupons

To allow you to participate in promotions, sweepstakes, contests, and rewards programs

To improve the Service, and our products, marketing and advertising

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

Demographic Information Age, birth date, gender, languages spoken

To allow you to participate in the features we offer on the Service

To send you relevant marketing materials and advertisements

To tailor our communications to you

To improve the Service, and our products, marketing and advertising

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

Internet or Other Electronic Activity Information Browser type and language, operating system, internet or mobile network provider, website access time, duration of visit, referring website address, browsing and search history on our websites, webpages viewed immediately before and after our websites, information related to your interactions with our websites, social media pages, emails, online chat, text message communications, and advertisements

To allow you to participate in the features we offer on the Service

To facilitate, manage, personalize, and improve your website experience

To provide you with appropriate products and recommendations

To show you relevant ads while you browse the internet or use social media

To improve the Service, and our products, marketing and advertising

To send you relevant coupons

To allow you to participate in promotions, sweepstakes, contests, and rewards programs

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

Geolocation Information Your physical location based on information you provide directly or inferred from your IP address

To allow you to participate in the features we offer on the Service

To deliver coupons to you

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

Audiovisual Information Audio data collected when you call our customer service numbers

To provide you with customer service

To improve our products and the Service

Communications with Us The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on our blog and social media pages)

To communicate with you, including about our products, to provide answers to your questions, and to obtain your feedback

To provide customer service and support

To improve the Service, and our products, marketing and advertising

To allow you to participate in promotions, sweepstakes, contests, and rewards programs

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

Inferences About You from Any Other Category of Information We Collect Information reflecting your preferences, characteristics, trends, or attitudes

To provide you with appropriate products and recommendations

To improve the Service, and our products, marketing and advertising

To provide you with a better website experience

Auditing, research and analysis, to maintain and improve the Service, and for any other internal business purposes

To detect and prevent fraud against you and/or us

We may use and share information for any purpose if it is publicly available, de-identified, or aggregated with other information so that it can no longer identify you.

How We Collect Your Personal Information

We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our Service. We may also collect Personal Information about you from our Service Providers and from third parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Service.

  • Information that You Provide

    We collect Personal Information about you directly when you:

    • Register or maintain an account with us
    • Enter search terms or other information through our Service
    • Subscribe to receive our notifications
    • Exchange communications with us by mail, email, phone, etc.
    • Post comments to our online communities
    • Obtain customer service or technical support
    • Participate in promotional activities (coupons, special offers, sweepstakes, loyalty programs, rewards, surveys, contests, etc.)
    • Post reviews or other information about our products or Services
    • Connect with us via social media

  • Information Collected Automatically

    DM, our Service Providers, and/or third-party services also automatically collect certain information about you when you access or use the Service (“Usage Information”). Usage Information may include your IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computers or mobile devices), the domain name of the website that allowed you to navigate to the Service, search engines used, the length of time spent on the Service, the pages you looked at on the Service, the address (or “URL”) of the websites you visited before and after visiting the Service, the frequency of your visits to the Service, and certain other available information. The methods we use to collect Usage Information include:

    • Log Files. Log information is data about your use of the Service, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which may be collected and stored in log files.
    • Cookies. We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our website, including information about your browsing behavior. Our website also supports third-party cookies placed by our Service Providers, affiliates, and advertising partners.

      Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a third party’s systems to recognize your device and to capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our website use cookies and other tracking technologies as follows:

      • Where necessary to run our website, for example by allowing you to log in
      • To optimize the functionality of our website, including by personalizing content for you, greeting you by name and remembering your preferences (e.g., your choice of language or region)
      • For analytics purposes—for example, to help us understand how our website is used, to see what products most interest you, and determine how best to market our products to you. More information on website analytics is provided below.
      • For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our website in order to show you interest-based advertising when you visit other websites or use social media.
      • To determine if you open or act upon our email messages. Information on unsubscribing from our commercial email communications is provided below.
      • To obtain information about your interactions with our online advertisements, such as whether you clicked on an ad and the website where you may have seen the ad.

      Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our website.

    • Web Beacons (“Tracking Pixels”). Web beacons are small graphic images, also known as “Internet tags,” “clear GIFs,” or “Pixel Tags”) embedded in web pages and email messages. Web beacons may be used, without limitation, to count the number of visitors to the Service, to place cookies, to monitor how users navigate the Service, and to count content and advertising views.
    • Embedded Scripts. An embedded script is programming code designed to collect information about your interactions with the Service. It is temporarily downloaded onto your computer from DM’s web server, or from a third party with which DM works and is active only while you are connected to the Service and deleted or deactivated thereafter.
    • Location-identifying Technologies. GPS (global positioning systems) software, geo-filtering and other location-aware technologies locate you (sometimes precisely), or make assumptions about your location, for purposes such as verifying your location and delivering or restricting/providing content based on your location. If you have enabled GPS or use other location-based features on the Service, your device location may be tracked by us and third parties. Content on our Service may be personalized based on various information we may have about you to try to provide you with more location-relevant content.
    • Device and Activity Monitoring. Technologies that monitor, and may record, certain of your interactions with the Service, and/or collect and analyze information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes such as identification, security, fraud prevention, troubleshooting, tracking and/or improving the Service and customizing or optimizing your experience on the Service.

  • Information We Collect from Other Sources

    DM may also obtain information about you from other sources, including our Service Providers. We also may obtain your Personal Information from our parent, subsidiary, and sister companies. In some circumstances, we obtain Personal Information about you from third parties, including business partners, resellers, and data brokers, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.

How We Share Personal Information

We may disclose your Personal Information for any purposes not inconsistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we share Personal Information as follows:

  • Within our group of companies including with our affiliates, subsidiaries, locations, brands, etc.
  • With our agents, vendors, consultants, and other service providers (collectively, “Service Providers”) in order for them to provide their services to us. For example, we may share your Personal Information to provide customer service, operate and improve our business and the Service, improve our products and customer service, help run our promotions (including coupons and rewards programs), process payments, perform auditing and quality control, communicate with you, and otherwise operate our business.
  • With third parties for co-marketing purposes, to improve our products and services, or to provide you with other products and services that may interest you
  • With our advertising partners for the purposes of ad targeting, remarketing, and customized advertising content
  • As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety, or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain
  • With our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.
  • With third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding)

Social Features on Our Service

Certain functionalities on the Service permit interactions that you initiate between the Service and certain third-party services, such as social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Service and a third-party service; “liking” or “sharing” DM’s content; logging in to the Service using your third-party service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Service to a third-party service (e.g., to pull or push information to or from the Service). If you use Social Features, information you post or provide access to may be publicly displayed on the Service or by the third-party service that you use. Similarly, if you post information on a third-party service that references the Service (e.g., by using a hashtag associated with DM or one of our brands in a tweet or status update), your post may be used on or in connection with the Service or otherwise by DM and/or our affiliates. Also, both DM and the third party may have access to certain information about you and your use of the Service and any third-party service.

Analytics

Our website uses analytics technology provided by our Service Providers to understand how users interact with the site, improve our web experience, and better market our products. Analytics services in use on our website include Google Analytics. These analytics services use cookies and other Tracking Technologies to collect information about how you use the Service. Personal Information collected by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these Service Providers on servers in the U.S. (or elsewhere). See below for more information on your choices regarding analytics services.

Your Choices About Tracking & Communications From Us

  • Cookies and Tracking Technologies

    Our website offers a cookie preference center that allows you to exercise your choices on these technologies. Cookies may also generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please review your browser’s Help menu for instructions, or visit www.allaboutcookies.org for more information. Please note that if you disable all cookies, some features of our Service may not function properly.

  • Do Not Track Signals

    Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. We do, however, respond to the Global Privacy Control (“GPC”) signal for California residents wishing to opt-out of the “sale” of their Personal Information. For more information, please see our California Privacy Notice.

  • Analytics and Advertising Technologies

    You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.

    You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how you can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit https://www.aboutads.info/choices/. To learn more about the NAI and your opt-out options for their members, see https://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).

    We also use advertising services provided by Google Ad Services. To learn more about the data Google collects for advertising and to opt out of certain ad targeting by Google, please visit here.

    In addition, we may serve ads on other online services that are targeted to reach people on those services who are also identified in one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services such as Facebook/Meta or Twitter. We are not responsible for these third-party services, including without limitation the security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, to find out what options Facebook offers you to control such ads. If we use Twitter Matched List Ads, you should be able to review your ad options in your account settings on Twitter.

    DM is not responsible for the effectiveness of any third parties’ opt-out options or the accuracy of their statements regarding their programs.

  • Email Communications

    You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send, or by sending a request to unsubscribe to privacy@itgbrands.com. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.

  • Text/SMS Messages

    You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you share with us. Once you opt-in, we may send you text messages (i) regarding your account; (ii) about our products and promotions (including advertisements, sales, and special offers); (iii) to investigate or prevent fraud; and (iv) to alert you in the event of an issue with any of your purchases. You do not have to opt-in to text messages and alerts to use and enjoy our Service or products. If you opt-in, standard text messaging charges may apply. You may choose to opt-out from our text messages and alerts at any time. To directly opt-out, send us a text message from your mobile phone with the word STOP, STOP ALL, END, QUIT, CANCEL or UNSUBSCRIBE, and we will unsubscribe you from text communications. If you opt-out, you will not receive any additional text messages via your mobile phone. For more information regarding our text messaging and alerts, please contact us at privacy@itgbrands.com or 1 (888) 342-6567.

Security & Passwords

We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and electronic storage are not completely secure, and DM cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us. If you suspect any unauthorized activity associated with your account, please report that activity to us immediately.

Age Restriction

The Service is intended for adults not less than twenty-one (21) years of age, and our website uses age-verification to exclude under-age individuals. If you are under twenty-one (21) years of age, you are not permitted to use the Service and should not send any Personal Information to us. DM does not knowingly collect Personal Information as defined by the Children’s Online Privacy Protection Act (“COPPA”). If we learn that we collected Personal Information in a manner not permitted by COPPA, we will dispose of that information, or otherwise treat it, in accordance with COPPA and other applicable laws and regulations. If you are a parent or guardian and you believe that your child under the age of thirteen (13) has provided us with Personal Information, please contact us here.

Nevada Privacy Notice

Nevada law allows residents to opt out of the sale of certain Personal Information, called “covered information.” At DM, we do not sell covered information as defined under Nevada law and we have no plans to change that practice. If you want to be notified if we do change that practice, you may submit your request here.

California Privacy Rights

California residents can learn more about their privacy rights here.

International Visitors

Our Service is directed solely to residents of the United States. If you access the Service from outside of the U.S., please be aware that Personal Information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Service or provision of any Personal Information to us constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. as set forth in this Privacy Policy.

Changes to this Policy

By using our Service, you consent to the terms of this Privacy Policy and our Terms of Use. We may change our Privacy Policy from time to time. Your use of our Service indicates your consent to the privacy policy posted at the time of use.

On January 1, 2022, we changed our Privacy Policy to clarify the types of personal information we collect about you, the ways we collect your information, and how we use and share your information. We updated our Privacy Policy to use the same standards across all of our brands and websites. We also updated the parts of our Privacy Policy that explain the rights of California and Nevada residents.

How to Contact Us

If you have any questions about this Privacy Policy, please contact us here, by mail to 714 Green Valley Road, Greensboro, NC 27408-7018 (Attn: Legal Department), or by phone at 1 (888) 342-6567.

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